East London singer JONES again raises her game with the brand new single ‘Camera Flash’.
That irresistible vocal gift again takes centre-stage as it oozes power, control and pure feeling. Yet it’s a thoroughly different vibe to her previous single ‘Giving It Up’, with soaring disco synths, pulsating electro-pop and sparkling flashbacks to the ‘90s R&B golden era.
The reaction to the 28-year-old’s recent single ‘Giving It Up’ has seen the rising Londoner shaping up to be the UK’s next breaking R&B talent.
Listen to ‘Camera Flash’ by JONES on the Shoot Music New Releases playlist on Spotify.
The official video is also out today, which was directed by Nathan Killham and Franklin and Marchetta, and produced by KODE Media. Filmed while adhering to social distancing, the visual perfectly fits the track as JONES’ natural charisma exerts a magnetic allure to the camera.
Key airplay has included Radio 1 (Clara Amfo, Greg James and Scott Mills), Radio 2 (Trevor Nelson and Jo Whiley), 1XTRA and Capital XTRA, alongside key playlists at Spotify, Apple and Deezer.
Add wide-ranging media acclaim plus live Instagram performances for Fearne Cotton’s My Happy Place Festival and Wonderland, and it’s clear that everything is falling into place.
Lyrically it’s an empowered statement from an artist who knows what she wants and isn’t afraid to say so. It’s a topic that so many people will be able to relate to: wanting a relationship when everyone seems to be craving a casual connection.