Sony Music and FIFA announce ‘Live It Up’ as the Official Song for the 2018 FIFA World Cup Russia – and you can listen to it now on the Shoot Music – New Releases playlist.
‘Live It Up’ sees the biggest names in global music collaborate, for the biggest event in the world of football, where the sport’s most celebrated stars from across the world will come together in Russia for the tournament commencing on June 14.
World-renowned Grammy Award winning actor, songwriter and rapper Will Smith has teamed up with one of Latin’s most iconic name and Latin Grammy Award winner, Nicky Jam, and the rising pop sensation Era Istrefi for the Official FIFA World Cup Song. The record has been produced by songwriter, DJ and Grammy Award winning producer Diplo.
Nick Jam says: “To record the Official Song for the FIFA World Cup is a lifetime achievement. Not many artists have the privilege of being able to say they’ve been part of this. I’m so proud and happy, I can say to my grandkids ‘I’ve made it’.”
Smith added: “It’s an honour to be asked to perform at the 2018 FIFA World Cup. This global event brings people from all over the world together to cheer, laugh and experience magic.
“Collaborating with Nicky, Diplo and Era on this track represents harmony, eclectic flavours and genres coming together. At the end of the day, we just want to see the world dance!”
Philippe Le Floc’h, FIFA Chief Commercial Officer, says:“The synergy between football and music is striking, both stirring up fans’ emotions across the globe. This song – featuring a world-class line-up worthy of the greatest show on Earth – embodies the excitement, the celebration and the unity that people all over the world will share during the 2018 FIFA World Cup Russia.”
The Official Song will be performed at the 2018 FIFA World Cup Final on July 15 in Luzhniki Stadium in Moscow to an expected TV audience of more than one billion. The Official Music Video (filmed in Budapest) will be available worldwide on June 7.