Sport playlists hits the frontpage with the news that one of the world’s biggest football clubs is announcing a new partnership with Deezer. Manchester United have today unveiled the arrival of the club’s first Official Audio Streaming Partner celebrated by United players, along with legend Rio Ferdinand, sharing their passion for a variety of musical genres in a video being released today. Watch here.
As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.
United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.
Today’s video brings to life how music can help modern footballers focus, work and relax. It stars Jesse Lingard, Paul Pogba, Morgan Schneiderlin and Ashley Young, along with club legend and six-time Premier League title winner Rio Ferdinand.
In addition to the film, United’s fans can expect to see player playlists, hear match day playlists when at Old Trafford and experience integration between the Manchester United website and Deezer apps.
Manchester United Group Managing Director Richard Arnold comments:
“This is an exciting partnership for us and Deezer. Music and sport have the power to bring people together, something we experience first-hand with the appeal of football and the unique passion for Manchester United. As Deezer is also an innovator and an industry leader, we look forward to providing our fans around the world with a new way to interact with the Club they love through music and digital media.”
Deezer’s Chief Executive Officer Hans-Holger Albrecht comments:
“We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content. We look forward to continuing to build our relationship with Manchester United over the next few years and to delivering what we believe will be the very best user experience.”