The Ninth Wave tackle consumerist society on new single ‘Half Pure’

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The Ninth Wave have released their new single ‘Half Pure’ on Distiller Records.

‘Half Pure’ is an exploration of the toxicity of living in a consumerist, superficial society and how overwhelming it can be.

“This corrosion is common, or is that all in your head? And now you’ve misplaced your face, you’ll wear another one instead,” broods frontman Haydn Park-Patterson before launching into a colossal hook, armed with the band’s characteristically electrifying synths and heavy, addictive riffs.

Listen to ‘Half Pure’ by The Ninth Wave on the Official Fantasy Premier League Playlist on Spotify.

The track builds on The Ninth Wave’s already stellar catalogue of explosive, ’80s-infused power pop anthems, culminating in perhaps their strongest offering yet.

Speaking about the track, Haydn says: “‘Half Pure’ is our commentary on the fake and shallow aspects of our society that we all encounter and partake in. It’s a lament about the frustration of existing inside our plastic WW3.”

Since releasing their debut EP in 2017, the Glaswegian four-piece’s bled of ’80s New Wave and Goth Pop has been lauded by The Guardian, NME and i-D among others. They have also played shows alongside the likes of Editors, Blaenavon and The Magic Gang.

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