Rejjie Snow has lunched his latest track ‘Virgo’ featuring New Orleans rapper Pell, taken from the Dublin-born artist’s eagerly awaited debut album ‘Dear Annie’ – and you can listen to it now on the Shoot Music – New Releases Playlist.
Premiered by DJ Target on MistaJam’s Radio 1Xtra show, the song is produced by Rahki, who also executive produced ‘Dear Annie’.
Directed by Julien Soulier from Partizan, the video for the track follows Rejjie through the streets of his hometown Dublin and is filmed on O-Devaney Estate, one of the last standing estates in the city with only five families left living there.
“The estate of O’Daveney Gardens in central Dublin is about to be demolished and the remaining families moved,” says video producer Steve Wood.
“This place holds a lot of memories. Despite a reputation for crime and violence, we felt none of that and were welcomed by the locals who were happy for us to feature their home and families in Rejjie’s video. The whole neighborhood took part, which is the real life back drop of the video.”
Rejjie Snow has been rhyming since he was a kid in north Dublin – moving to Georgia at age 17 on a soccer scholarship, before switching from sports to the mic full time to drop his first mixtape, ‘Rejovich‘ in 2013. The five-track set introduced the world to his surreal style and villainous eloquence.
Now Rejjie’s debut album, ‘Dear Annie’, is on the way. It’s executive produced by Rahki, who won a Grammy with Kendrick Lamar, and it’s already given us a handful of impressively (though not unexpectedly) diverse gifts. There’s the moody G-funk of ‘Crooked Cops‘, which Rejjie wrote after watching police violence explode in the U.S., and the thrilling ‘Flexin’‘, a hypermodern trap-addled bleak-banger full of unapologetic braggadocio. The chiming ‘D.R.U.G.S.‘ already surpassed 4 million YouTube streams and its followup, ‘Pink Beetle‘, was named Hottest Record in the World by BBC Radio 1’s Annie Mac.
Rather than retreat amidst growing anticipation, Rejjie went ahead and dropped a full-length mixtape on the way to releasing his LP: 2017’s ‘The Moon & You’, an experimental beast of a different stripe that, despite a Joey Bada$$ cameo, puts him more squarely in the camp of genre-less auteurs like Shabazz Palaces, Anderson .Paak, and Thundercat.