Sam Fender gets set for BRITs appearance with ‘Hold Out’ single release


Sam Fender is pleased to share details of brand new track ‘Hold Out’, his first of 2020.

As one of the first tracks that Sam ever wrote, ‘Hold Out’ is also one of the few tracks that stretch right back to when he first started performing with his band.

Sam says, “We nearly released ‘Hold Out’ as a single a while back. It used to be a staple in our live set when the band first got together, and I’ve always been really fond of it. It’s about going out on the lash back home which was really just a form of escape. This is going to be the last tune we put out there of the ‘Hypersonic Missiles’ era. I hope you like it as much as I do.”

Listen to ‘Hold Out’ by Sam Fender on the Official F1 Tracks Playlist on Spotify.

Whilst ‘Hold Out’ doesn’t signal the start of a second album campaign, it acts as another fine statement of intent for Fender, who had already mapped out the skeletal frame of a second album before his #1 selling debut was released last year.

A prolific writer with a steely determination to get back into his self-built studio space alongside the River Tyne as soon as a new song takes its shape, Sam has already spoken about his desire to better that first record, he deems a mere introduction of what he’s capable of.

Debut album Hypersonic Missiles was released to widespread acclaim, declaring Sam as a new British artist with an innate ear for melody and a sharp way with his words that reflected street-level observations with global ambition. It’s often rare for an acclaimed record to return solid sales too, but Hypersonic Missiles debuted at #1 and has since sold in excess of 100,000 copies.

2020 commences similarly to 2019, with Sam preparing for the BRIT Awards later this month. He follows last year’s Critics’ Choice Award with a nomination this year for Best New Artist.

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