Sam Fender dives into dystopian world on new single ‘Play God’


Sam Fender kicks off 2019 with the release of his latest single ‘Play God’, out now via Polydor Records.

Originally released independently in 2017 to ensure any new fans he made had something to hear online when discovering Sam live, ‘Play God’ is one of the songs that first set him out on his journey.

It encompasses everything that makes him such a fascinating young prospect; angular, sharp and ambitious guitar-led melodies coupled with Sam’s observational, questioning and socially engaged lyrics.

Listen to ‘Play God’ by Sam Fender on the Shoot Music New Releases Playlist on Spotify.

Talking about his latest single, Sam says “‘Play God’ is set in an alternate dystopian reality that shares similarities with our own world.

“I wrote it a couple of years ago where there were a lot of big changes happening in both the UK and the States. I had just entered my twenties and was anxious about the future of the world and its leaders.

“It didn’t help that I’d just read George Orwell’s 1984 at the time. As you can imagine I was pretty paranoid!”


If 2018 felt like a noteworthy twelve months for North Shields musician Sam Fender, in truth, those first few chapters of his story have barely been written. With a debut album in the works for later this year, his opening bow in the US currently being rubber-stamped, and a handful of sold-out UK shows already long-since in the diary, 2019 is surely when it starts getting serious.

Following a hectic year of touring, signing a record deal, and becoming one of the hottest new names in the industry and beyond, Sam concluded 2018 being awarded his first Brit Award, as the Critics’ Choice for the year ahead.

It was a fantastic and humbling nod for an artist who spent very few days off the road, and is determined to repay the faith with a supersonic 2019.

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