Ahead of the release of their debut record How Beautiful Life Can Be this Friday, The Lathums have teamed up with their local club, Wigan Athletic, to release an exclusive line of extremely limited-edition albums and bundles.
In a move that will help the Wigan based quartet climb the charts and put the town’s music music scene back on the map, the Latics and the band have teamed up, with fans able to view and purchase merchandise by clicking here.
The quartet will also be making an appearance at Wigan Athletic‘s League One game against Cheltenham this Saturday (25 September). They are the official matchday sponsors, with the stadium receiving a branding takeover for the day.
In many ways returning the favour after The Lathums raised over £4,000 to support the work of Wigan Athletic Community Trust and pay for essential Club outgoings during the period of administration in 2020/21, through the sale of a one-off ‘holy grail’ vinyl containing a cover of Al Wilson’s ‘The Snake’.
Bundles and individual items in the collaboration include: The Great Escape Black Tee, Exclusive Black Vinyl + CD (Bundle), Black Polo Shirt, Exclusive Black Vinyl + CD (Bundle), Black + Yellow Scarf, Exclusive Black Vinyl + CD (Bundle), Exclusive Black Vinyl + CD, Black Polo Shirt, The Great Escape Black Tee, Black + Yellow Scarf.
Made up of the contemplative lyricist-singer Alex Moore plus Rickenbacker-slinging, Johnny Marr-acolyte Scott Concepcion, Ryan Durrans on drums and the increasingly mysterious ‘Bass Mon Jon’, The Lathums have grabbed summer by the scruff of the neck by both announcing their debut album and returning triumphantly to the stage.
The Lathums will be hitting the road in support of the new record next week. Having played to just 300 people in Manchester on their debut headline tour in early 2020, the band leaps towards a sold-out date at the 3,500-capacity O2 Victoria Warehouse in Manchester in addition to similarly upgraded nights at Barrowland, Glasgow and the O2 Forum Kentish Town, London.