Priya Ragu once again fires up with brand new single ‘Adalam Va!’, arriving ahead of her largest headline show to date at Electric Brixton on 13 October.
Translated loosely as ‘Let’s Dance!’ ‘Adalam Va!’ is her most vibrant cocktail of electrifying electro-pop and soul-stirring South Indian sonics, that’s exactly the reaction it inspires. Above the rattling rhythms, warped synths and thumping dub bass, Priya’s voice rises like a beacon of positivity.
Priya says, “‘Adalam Va!’ is about hope in the darkest of days. It’s about the fresh energy that emerges out of these times. We wanted to express that feeling through this song and to get everyone on the dancefloor!”
Listen to ‘Adalam Va!’ by Priya Ragu on the Shoot Music New Releases Playlist on Spotify.
The accompanying video for ‘Adalam Va!’ is Priya’s most ambitious video to date. It raises the bar in terms of visual elegance, choreography and pure physicality with Priya mastering an eye-catching array of intense martial arts moves and energising dance routines. It’s also a love letter to international cinema with numerous references to Tarantino’s classics as well as the 1991 Tamil-language crime epic ‘Thalapathi’ – a blend best described as The Tamiltino Effect. The vibrant visual is further elevated by the striking splendour of its location, Strawberry Hill House & Garden.
Priya adds, “I’ve always wanted to shoot a video where dance moves and fighting combine together, which is well out of my comfort zone. It was a huge challenge for me to do these movements, with no prior experience, but we did it!”
The wider ‘Adalam Va!’ campaign champions a team of top tier South Asian creative talents, led by Priya and the track’s producer, her brother Japhna Gold. The video was directed by Sasha Nathwani of Caviar, a three-time Best Video nominee at the BRIT Awards whose visuals for the likes of Becky Hill and Izzy Bizu have exceeded a billion views on YouTube. Meanwhile, the accompanying photoshoot was captured by blackksocks, a photographer and director whose credits include Arlo Parks, The 1975 and Pink Pantheress.
Priya play her largest headline show to date at Electric Brixton after selling out previous London shows at the Scala and the Jazz Café and performing as special guest to Jungle (she also features on their #3 album ‘Loving In Stereo’). She will then embark upon a short headline tour of Switzerland, building upon her nomination for Best Talent at the Swiss Music Awards and a show at the Montreux Jazz Festival.
Priya Ragu
Sport Playlists bring you the best sport music playlists, all in one place, easy to follow on Spotify, Deezer and other shareable platforms.
