Central Cee, the UK’s global rap heavyweight, kicks off 2025 with his unexpected new single, 'GBP', featuring 21 Savage.
Following a monumental year, the surprise collaboration is sure to whip fans into a frenzy, serving as yet another statement of intent from Cench as he gears up for the release of his debut album Can’t Rush Greatness on January 24. Last night, Central Cee played a surprise show in Atlanta, with 21 Savage joining him on stage.
‘GBP’ sees Central Cee and 21 Savage trade razor-sharp verses, seamlessly blending UK and US rap cultures. Over a hypnotic vocal sample and hard-hitting beat, Cench draws on 21’s cutthroat energy to reflect on his journey—from humble beginnings to global superstardom—while staying rooted in the realities of street life and generational struggle.
The single lands alongside a trade-mark CC visual, filmed in Atlanta and directed by esteemed director Cole Bennet/ Lyrical Lemonade, who also directed the video for Cench’s hit single ‘Doja’.
Listen to ‘GBP’ on Blue Is the Colour.
21 Savage, an icon in US rap, adds his signature flow to the track, delivering gritty lines that complement Cench’s introspective storytelling. Together, the duo creates a cross-Atlantic anthem that bridges London’s raw energy with Atlanta’s unmistakable sound.
‘GBP’ arrives as a pivotal moment in the lead-up to Can’t Rush Greatness, a project that promises to solidify Central Cee’s legacy. Fresh off the success of his viral SYNA merch bundle and collaborations with global powerhouses like Nike and Trapstar, Cench continues to push boundaries both musically and culturally.
Central Cee’s ability to cross over internationally has propelled him to an ever-growing US audience, cementing his status as a global force in rap. The new single follows a historic year for Central Cee. Named the highest-streaming UK rapper on Spotify in 2024, Cench dominated the charts with his chart-topping single ‘BAND4BAND’ with Lil Baby, which broke records in the USA.
‘BAND4BAND‘ reached #3 on the UK Chart and spent 12 weeks there. It is now the biggest selling UK rap song of 2024, amassing over 390 million global audio streams & peaking at #18 on the US Billboard Chart – the highest-charting UK rap single on the Billboard Hot 100 and a dominant force on Urban and Rhythmic radio.
