My First Time return with latest single, ‘Every Version Of You’, the follow-up to their summer release, ‘Paris, Texas’.
Where ‘Paris, Texas’ was a record that explored themes of boredom and frustration via two distant, faraway places — ‘Every Version Of You’ looks closer to home for inspiration.
Written as a biting commentary on the relationship between fantasy and reality through the lens of the corporate hamster wheel, cut with scuzzy, angular beats, warehouse-core grit and chastening verses, ‘Every Version Of You’ lands as crushing, jacked-up indie electro at its best.
Listen to ‘Every Version Of You’ on North London Forever.
“‘Every Version Of You’ is the belief that somewhere out there, you are a great person”, explains frontman, Isaac Stroud-Allen. “With nostrils flared like a racehorse, you encumbered on a journey of self-actualisation that granted you complete happiness. Pure joy. In that world, somewhere, you have everything. You are not ageing or drugged out or ignored. You are not gouging out your eyes to fill someone else’s pockets. Your love has not dried up. You are someone completely different. With your name and your face, they look like every other version of you. But this version … this version is great.”
Complete with artwork by long-time visual director, Cloe Morrison, ‘Every Version Of You’ also drops alongside an official video directed by NINESCREENS’ Dylan Coates (Fat Dog / Saint Jude / Two Shell). Shot in a disused military base via a suite of multi-format cameras, complete with synapse-zapping white lighting, strobes and incendiary flashes, the official video mirrors the breathless intensity of the record itself, also referencing visual motifs of mass surveillance and paranoia.
Having first met at university in Bristol, My First Time is comprised of friends, Isaac (lead vocals/guitar), Jordanna (drums), James (guitar) and Naia (bass/vocals). A band inspired as much by the everyday, inner-city philosophies of The Streets and Parklife-era Blur to the pure pop dynamism of Marina (fka Marina & The Diamonds), My First Time are a band with plenty to say. Their music — a crushing mix of new-school punk, thrashy pop and twisted riffs — delivers both arresting social commentary and new-school satire, with the band’s character-based approach to songwriting granting them an immediate point of difference.
My First Time are due to head out on their biggest headline tour yet in October, with an extended run of dates across the UK, France and the Netherlands.
