The Itch share the news of their debut album, It’s The Hope That Kills You - out April 10 via Fiction Records & I OH YOU - alongside new single, ‘Aux Romanticiser’.
Over the course of a debut album which finds harmony in juxtaposition, Simon & Georgia pool a hundred different touchstones to create something entirely singular. It’s The Hope That Kills You is crisp yet dishevelled. Introspective yet exuberant. And delivered with candid conviction while wry sarcasm consistently looms moments away.
Announcement single ‘Aux Romanticiser’ exemplifies The Itch’s wide net of influences, sampling both the viral webseries Subway Takes and Pearson Sound’s WAD. “You don’t need to know how to crossfade / Just stick it in your phone and play some Beyoncé,” Simon declares on the track, preceding a spacious breakdown and euphoric climax worthy of closing any set.
Listen to ‘Aux Romanticiser’ on the Luton Town Fan playlist.
Remixes for each of the album’s singles – including the previously released vocoder-topped europop gem ‘Space in the Cab’ and the duo’s metamorphic, seven minute long debut single ‘Ursula’ – will see The Itch teaming up with The Twins, 1-800 GIRLS, Gabe Gurnsey and Tom Sharkett.
Since first arriving in 2024 with a single headline performance (which sold out in a day), The Itch re-emerged in the summer of 2025 with a second sold-out headline – this time at Corsica Studios – and a sweaty midnight set at The Great Escape which saw an hour-long queue jostling for entry and has since gained a cult-like status in its own right.
Pairing undulating dancefloor fillers with disenchanted pop songwriting, Simon & Georgia have captured a moment in time to conjure a debut offering which is both a product of and an antidote to an age of pessimism.
