Florrie - multi-instrumentalist, singer, producer, and songwriter - is back with a bang in 2024 by releasing brand new track 'The Lost Ones'.
The single arrives alongside news that she will be releasing her debut album of the same name on June 14 via BMG and Xenomania Records. The Bristol-born pop star also shared that she will be supporting Girls Aloud on their five O2 Arena London shows this summer. It’s an exciting, full-circle moment, having played drums on Girls Aloud’s 2008 hit, ‘The Promise’ and co-written their 2012 single ‘Something New’.
‘The Lost Ones’ is an anthemic, future live favourite that captures a sense of outsidership and transforms it into a superpower. Speaking of the release Florrie said: “This is a song about letting go; of past regrets, mistakes you made when you didn’t know any better, and keeping hold of hope when life gets hard. There was a time when I almost gave up on music, and I went through a rough couple of years. I wrote this song while rediscovering myself as an artist and a human being.“
Listen to ‘The Lost Ones’ by Florrie on the F1 Tracks Playlist on Spotify.
The 35-year-old has also released the brilliant video, mixing a captivating performance with a sense of nostalgia, showing old family videos of her playing drums, her first ever performances and more. “I filmed this video in the hills behind the old Xenomania studio, where I started my career as an artist, and it felt very poignant being back there. I also wanted to include some old videos to show where it all began…and as a reminder to never give up.”
For Florrie, making exceptional pop music has always been more of a marathon than a sprint. Since crashing into the music industry in 2010 with her fizzing, independently-released debut EP, Introduction, she has enjoyed the breathtaking highs and endured the devastating lows of the industry’s winding rollercoaster. After two more EPs of forward-thinking independent pop that earned her international acclaim, a major label signing, and a challenging period of navigating differing opinions about her artistic direction, she took a step back from music to rebuild and rediscover her love of writing and producing.
Now, in 2024, after a run of well-received independent singles, including 2019’s Grey’s Anatomy-soundtracking ‘Borderline’, she’s back with her long-awaited debut album, the pearlescent pop masterpiece, The Lost Ones. “I have been waiting to make my debut album for the last 12 years and it deserved all the time and love I’ve put into it.”
Florrie is an artist taking charge of their career, and this is set to be her most exciting year yet. Written and produced predominantly by Florrie and Xenomania founder, Brian Higgins, the album also sees her collaborate with hit-maker Takura Tendayi (Rihanna, Chase and Status). Later this Spring, she hits the USA with multi-instrumentalist G Flip, on their tour starting in New Orleans on 16th May.
