Kelly Jones has today released ‘Turn Bad Into Good’, the second track shared from his brand-new studio album, Inevitable Incredible, released on Stylus Records through Ignition Records Ltd on May 3.
Delving into the human experience while showcasing an emotional depth, ‘Turn Bad Into Good’ is a vulnerable piano led ballad that effortlessly intertwines emotive lyricism with haunting strings crescendoing to a climactic peak before returning to the hopeful chorus. The latest release ahead of the eagerly anticipated solo album ‘Inevitable Incredible’ marks a bold stylistic shift for the musician, long established as one of the UK’s most prolific, successful, and beloved singers and songwriters. Kelly has written an in-depth piece on the new album, and its inception for NME.
The track release follows the announcement of the singer-songwriter’s five city May UK tour. With 12 intimate shows, the tour will see Kelly perform Inevitable Incredible in its entirety, with two performances per evening in Birmingham, Glasgow, Cardiff, Manchester and London at the iconic Alexandra Palace Theatre May 9. This will be fans’ first time to experience the album in the live setting following release.
Listen to ‘Turn Bad Into Good’ by Kelly Jones on our Leeds United Fan Playlist on Spotify.
Inevitable Incredible sees Kelly writing primarily on the piano for the first time between October and December of 2022. After three months of wrestling haunting melodies from his piano and writing emotional, soul searching and always brutally honest lyrics into his notebook, Kelly found himself with an album’s worth of material. Material he never set out to create, but knew he needed to see through to completion, and complete quickly to capture the raw essence of what he’d created.
He disembarked to the beautiful, secluded expanses of Ocean Sound studio in Norway, tucked away on a tiny remote island in the North Sea. With just his studio engineer and backline technician with him, the stunning stillness of the surroundings and vast expanses of wilderness, informed a six-day recording session that perfectly captured the emotional depths and soul searching that was born from those late-night piano sessions.
Speaking of ‘Inevitable Incredible’ Jones says: “The remote surroundings of the island studio allowed the songs to come to life and breathe, no distractions, it was such a new experience. There were no expectations for how the songs should sound. Just let the emotion and vulnerability I put into writing those songs come to life. The weather could change in a minute and there was little to no contact with the outside world. All this influenced how the songs came to be. It was a truly cathartic experience. I feel like I left it all out there on these songs.”
Over the last 25 years, Jones’ band Stereophonics have been a mainstay on radio and arena stages, writing anthems that are etched into the heartlands of the public’s consciousness like few others. 2022’s chart-topping album Oochya! – Stereophonics’ eighth UK #1 album – was accompanied by sold-out stadium and arena tour that included two sold out nights at Cardiff’s 60,000 capacity Principality Stadium.
Following on from this, Jones shifted gears again with the recent UK success of his Americana-influenced album Far From Saints. The project, comprising of Jones with Dwight Baker and Patty Lynn of The Wind and The Wave, received critical and commercial success last year, debuting in the top 5 on the UK Official Albums Chart whilst topping the specialist UK Official Americana and Country Artists Albums Charts.
Now with Inevitable Incredible, Jones shows his continued evolution as an artist, able to adapt and steer his songwriting talents in manners that complement and broaden his body of work.
