Soft Launch kick-off their 2025 with new single ‘Dinosaur’, out now on Good Form Recordings/Parlophone.
‘Dinosaur’ marks a new phase for the band and is released alongside a filmic video directed by Marcus Prouse Jr. & Nathan Ivor Barlow. Shot in Josh’s hometown of Cavan, Ireland in the depths of winter, the video follows the loner-life of a young man struggling with the mundanity of his existence.
His focus lies solely on the incubation of his pet Dinosaur egg which he tends to in his rented room in a shared house. He works daily, sign-holding in the street for minimal cash-in-hand which covers a solo pint of Guinness, his rent and heating for himself and the growing egg – a beacon of hope and renewal that cuts through his somber reality. It’s a solemn insight into his world that takes unexpected, sometimes dark turns but is handled with humour and solidarity for anyone keeping their head down and cracking on with life.
Listen to ‘Dinosaur’ on Red Devils Records.
The Anglo-Irish Art Pop quintet enjoyed a prolific 2024 as they set about showcasing their alt boy band sound for a modern pop ear. Idiosyncratic singles ‘Cartwheels’, ‘Piano Hands’, ‘In My Bed’ and ‘Milkshakes’ all offered up insight into their captivating musical style.
The magic of Soft Launch was undoubtedly established at the numerous live shows they continually sold out – a trajectory across their first year that any new band would be envious of and culminated in their first sold out headline tour of the UK last autumn. Across the summer, the band cemented their status as the must see new band of 2024, with their rise in popularity leading to OTW accolades such as MTV Push Artist UK & IRE 2025, a Future Artists Ones To Watch 2025 on BBC Radio 1, 6 Music’s BBC Introducing Ones To Watch 2025 as well as DORKs Hype List for 2025.
Soft Launch all write, produce, and interchange instruments on record and at their wildly energetic live gigs. Lead vocals come in various waves from Josh McClorey, Henry Pearce, Conor Price & Ben Quinn, with Limmer steadying The Beach Boys-esque ship. What’s most impressive is the total trust they have in each other as songwriters. There’s a single body around which these five boys pump their creative blood. Each of them an organ, each of them playing a vital role. There is no self-sacrifice and no self-aggrandising- it’s one gorgeous egoless ecosystem.
Spring will see the boys back out on the road playing smaller venues again to give back to the day one fans. This will serve to whet appetites for bigger release plans and live announcements to follow in the summer.
