Newcastle via Brighton trio Demob Happy - fresh from their appearance at SXSW - have shared their new single ‘Run Baby Run’.
The track is taken from the band’s forthcoming third album Divine Machines, due for release May 26 via Liberator Music. A sci-fi cautionary tale from a distant planet, ‘Run Baby Run’ sees Demob Happy bestow brooding rock at its most compelling, with all encompassing crescendos yearning for true liberation.
Speaking further about the track the band say: “It’s the last cry of hope from the only one who saw it coming, where two realities exist side by side, one accepted and one denied – the enforced corporate consensus and the paradigm shifting truth of it all. Like The Stepford Wives or the last days of Rome, the sickly veneer grows thinner, so the lies are made ever more cartoonish as the reality becomes harder to deny. It’s a false paradise where two paths emerge: to be blissfully ignorant or accept an uncomfortable reality.”
Listen to ‘Run Baby Run’ by Demob Happy on the Shoot Music New Releases Playlist on Spotify.
Kicking off 2023 with a bang, Demob Happy announced their new album Divine Machines in January, their first on new label Liberator Music. The trio hailed in the new era with the raucous ‘Voodoo Science’, earning the covers of The Rock List and New Noise on Spotify and wracking up several plays on BBC Radio 1 with Clara Amfo and Jack Saunders. ‘Voodoo Science’ saw further support from DIY, CLASH, Dork, Upset, Official Charts, Notion and Louder who made the single one of their tracks of the week.
Aesthetically embracing a Blade Runner-esque sci-fi leaning, lyrically Divine Machines finds the band swerving from the political corruption and modern world dystopias that they’ve previously detailed, and yearning for something more hopeful, that starts from within.
Frontman Matthew Marcantonio says: “I really see what’s happening to the human race as a moment in a hero’s journey. We’re at the point in the James Bond film where the villains reveal themselves and tell us the plan. We’ve got Elon Musk and Jeff Bezos, these absolute supervillains with their rockets doing whatever the fuck they want, and software guru Bill Gates buying vast swathes of farmland for who knows what. They’re all revealing their plans to humanity and we’re all still going, ‘I hope they’re the good guys!’”
“What we need is inspiration to change because we only win this war if the change starts with us. There’s huge ripples of that in society, and it’s distorted through social media, but you can see people becoming more self-aware. That’s what I wanted to write about – inspiring that change.”
Divine Machines as a whole is a record that Demob Happy had to build towards. It’s the product not just of a strange extended period of work – both on the album and on themselves – but of an entire career spent putting in the hours, believing tirelessly in what they’re doing and, slowly but surely, watching the world start to believe in it too.
Demob Happy
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