Sam Fender shares reflective new single, 'I’m Always on Stage', lifted from the previously announced deluxe version of People Watching.
‘I’m Always on Stage’ originally featured on the limited edition, vinyl-only release for Record Store Day, Me and The Dog EP. All four tracks from that original release feature on the deluxe album. Sam recently played the track live on his US tour, and it’s been featuring on the setlist on his current Australian tour too.
Last weekend saw the concert film ‘Live at London Stadium’ premiered online. ‘Live at London Stadium’ captures the recently crowned Mercury Prize winner at the very top of his game, performing to over 80,000 jubilant fans last Summer, and featuring the first live performance of ‘Rein Me In’ alongside Olivia Dean. The film showcases the enormity of this occasion as one of the UK’s most important artists returns to the capital for one night only.
Listen to ‘I’m Always on Stage’ on Geordie Beats.
The deluxe version of People Watching will be released on December 5 through Polydor Records and includes eight new tracks, released on CD and vinyl. In addition to the four tracks that originally featured on Sam’s limited edition Record Store Day vinyl-only Me and The Dog EP, three brand new, previously unheard tracks also feature: ‘Talk To You (feat. Elton John)’, ‘Fortuna’s Wheel’, and ‘The Treadmill’. The extra recordings also feature ‘Rein Me In (with Olivia Dean)’ for its first physical release.
The February 2025 release of People Watching sent Sam Fender supernova and right up into the higher echelons of recent British success stories. Selling over 100,000 copies of the record in its first week in the UK alone, People Watching outsold the rest of the top 10 combined becoming the fastest selling album by a British solo artist since Spring 2022. Its release was followed by a slew of sold out stadium dates in the Summer, including the aforementioned 80,000 London Stadium show.
